About us

Welcome to Peng! We are an Australian online retail store based on the Gold Coast, selling authentic, exclusive footwear and clothing products. Aimed at creating a refreshing experience, we deliver our products to a diverse customer base all over Australia and New Zealand.Our store combines creativity, passion, innovation and ecommerce, to bring you the best customer experience possible.


What started as a small sneaker resale business in 2020, has now transformed into a multi-brand retail concept, selling globally curated goods. From selling sneakers at Griffith University's GC markets and Burleigh Heads Sunday markets, to selling out of a shipping container storage unit, the business has certainly evolved in 5 years.
        Over the years, we have gone through multiple rebrands, and finally settled on PENG (Properly Earned Never Given) in 2024. We are more than just an online sneaker and clothing store though, as we aim to educate people as part of our mission. In a world where we are driven by mindless consumption, people often over-consume clothing and footwear. Peng stands as a beacon of hope in today's fast fashion crisis, which is exploiting our people and destroying the planet. Our mission is to make fashion more informative, sustainable, accessible and affordable, bridging the gap between everyday wear and high-end luxury. We go against the grain in everything we do, so it's no surprise that our motto — spend more on less seems backwards to most. Quality is paramount for us — we only offer the highest quality, slow fashion products, where durability, style, and sustainable production takes centre stage.