Our Mission

Welcome to Peng (Properly Earned Never Given), where we offer exclusive sneakers and clothing right here, out of our independently-owned online store on the Gold Coast, Australia. When you work hard for something, and you truly earn it yourself — it’s a special feeling. It may take weeks, months, or even years. But once you reach that pinnacle, no one can ever take that away from you. When it's Properly Earnt, Never Given to you, it gives it real value. Our platform brings together a meticulously curated selection of sneakers and clothing from some of the world's best brands. We believe that fashion should be for everyone, which is why we blend elements of sportswear, streetwear, skatewear and designer that caters to diverse tastes. Our mission is to make exclusive sneakers, streetwear and designer more accessible and affordable, so every individual gets the opportunity to wear something they love. We believe that you deserve to look good. Because when you look good — you feel good, and that's the feeling we want to give to everyone. Support your local small business, and shop with us. Because to us, you’re not just a number – you’re a part of the family.

Our mission is to make fashion more informative, sustainable, accessible and affordable, bridging the gap between everyday wear and high-end luxury. We go against the grain in everything we do, so it's no surprise that our motto — spend more on less seems backwards to most. Quality is paramount for us — we only offer the highest quality, slow fashion products, where durability, style, and sustainable production takes centre stage.